DESIGNER'S BLOG
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Graphic Design Basics: Pay Attention to DetailVIEW POSTJanuary 2 2014|0 commentsI know what it’s like to be starting out in this business, being overwhelmed with so many details, it’s hard to keep them all straight… then after a while, you become complacent and start depending on others (manager, art director, etc.) to catch your lack of detail. Don't fall into that trap. [ Read More ] -
Keep It Simple, Stupid (KISS)VIEW POSTSeptember 19 2015|0 commentsFor years — hell, over a decade — I’d heard the words, “Keep It Simple, Stupid.” Yet, I never listened. I was the “stupid” one they were talking to. What I didn’t realize was that sometimes the simplest-looking designs are actually the most complex and difficult to lay out… especially for new designers, because they don’t have the discipline or patience to just BE simple. [ Read More ] -
A Talk and Tutorial About ShadowsVIEW POSTOctober 8 2014|0 commentsWith the advancement of technology and software programs such as Adobe Photoshop, filters such as “shadows” would assume to make our jobs as graphic designers easier by giving us the ability to add a shadow to any layer or object with the click of a button. For the love of pancakes, don't do it. [ Read More ]